What Are MCA Trigger Leads?
These MCA trigger leads are MCA leads where the merchant has recently had their credit pulled by a lending company. In other words we know that they’ve applied for funding. Now that’s a good lead for a cheaper option – it’s not as good as ordering leads where the merchant is looking right now – like MCA Live Transfers or Real Time MCA Leads but if you can do high risk or multiple positions – these are perfect for you!
Many Merchant Cash Advance Brokers Didn’t Know About Trigger Leads
Most business loan brokers buy Aged MCA Leads rather than UCC leads or Trigger Leads. If they only knew how these types of leads were generated they would never buy anything else. Let me explain… think of aged leads are business owners that were seeking funding, while trigger leads are when one of those businesses actually applies with a funding company.
Higher Levels Of Intent
Which one of these leads sounds like they had more intent? Obviously it’s the trigger leads, right? Anyone can be “interested” in hearing all about how MCA funding works. But in reality many of them are just window shopping. However, with MCA trigger leads these people liked the idea enough to submit their application and bank statements.
How Do Trigger Lead Work?
- Credit Inquiry From MCA Lender – When a business owner applies for a merchant cash advance the lender pulls their credit to review the details in underwriting for approval.
- Trigger – This credit pull becomes an MCA trigger lead which is a notification to other cash advance lenders.
- Personal and Business Credit Information – This information is sold to other companies and lenders
Are You A Broker Looking For Some Business Loan Lenders?
Check out Daily Funder and Debanked for some great MCA lenders that can help you get more people approved.
